Blogs
Feb 25, 2026
They say distance makes the heart grow fonder. But in 2025, you proved that distance doesn’t have to mean disconnection.Every time you hit “Send” this past year, you weren’t just moving money from one bank account to another. You were sending tuition fees for a younger sibling, emergency medical support for a parent, a wedding gift for a best friend, or just a random Friday “chop money” for the people you miss the most.At Send App, we believe that money is a form of love. It is care, comfort, and connection wrapped into a transfer.And because 2025 was such an incredible year for our community, we didn’t want to simply give you a spreadsheet of your transaction history. We wanted to tell the story of your year.Introducing Send App Postcards 🎉Starting today, you can unwrap your personalized 2025 Year in Review directly inside the Send App.We’ve turned your activity into a collection of digital Postcards, visualizing the journey your money took to reach the people who matter most. It’s a moment to pause and relive the story behind your transfers.What’s Inside Your Postcards?When you open your postcards, you won’t just see numbers. You’ll discover:Your Impact: The total “Worth of Love” you sent home in 2025.Your Reach: How many countries and borders your money crossedYour “Sender Persona”: This year, we’re assigning unique badges based on your sending habits.Which Persona Are You?Based on the cards we’ve seen so far, are you:🏆 The Hero: You always come through for people in the most important moments.☔ The Rain Maker: You go above and beyond for the people you love.🌍 The Globalist: Wherever you are in the world, people always feel your support.⚡ The Heart Stopper: You are always there in a heartbeat for everyone in your corner.🤝 The Steady Supporter: You send like clockwork, every single month.Check your app to see which one you earnedHow to Get Your PostcardsOpen Send App: Make sure you are on the latest version of the app.Tap the Banner: You’ll see the “Send App Postcards” invite right on your home screen.Watch & Share: Flip through your postcards, save them to your phone, and share your Persona on social media.Let’s Celebrate the ConnectionWe are positioning Send App as a bridge of love that connects Africans in meaningful ways. Whether you sent $50 or $50,000, you played an important role in supporting your community this year.Go ahead, take a look at your year. You’ve earned the bragging rights.Visit send.flutterwave.com to get access to your Postcards nowDon’t forget to tag us @SendAppbyflw and use #SendAppPostcards so we can repost your stories!
Feb 25, 2026
Lagos, Nigeria, February 20th, 2026: Send App by Flutterwave, a cross-border remittance solution from Africa’s leading payments technology company, has launched “Send App Postcards,” a new campaign that introduces a personalised year-in-review experience, transforming users’ remittance activity into visual, shareable digital stories. Global remittances are often discussed in terms of volumes and foreign exchange flows, an approach that frequently overlooks the emotions, sacrifices, and commitments of both remittance senders and recipients. Send App Postcards aims to change this narrative by shifting the focus from transactions to people, highlighting how every remittance tells a deeply human story. From tuition paid and medical emergencies covered to weddings supported and simple “thinking of you” moments, the campaign illustrates how money sent across borders represents love, responsibility, and lasting impact.“Sending money home is often a quiet act of love. We wanted to make some noise for our users, moving beyond the transaction receipts to celebrate the love and care that defines living across borders with the commitment to supporting loved ones back home,” said Harvey Bahia, Head, SendApp Business, Flutterwave. “With Postcards, we are helping our users visualise the real impact of the money they sent in 2025, the lives they touched, and the connections they sustained throughout the year,” he added. The postcards are available directly within the Send App on Android and iOS devices. Users can now view, save, and easily share their Postcards across multiple channels to celebrate their impact. Each Postcard includes a “Worth of Love” metric that shows the total amount sent to family and friends in 2025, as well as personalised sender persona badges based on individual sending habits. These include The Hero, The Rain Maker, The Globalist, The Heart Stopper, and The Steady Supporter. By turning a year’s worth of transactions into a personalized story of connection, Send App Postcards highlights the realities of diaspora life and the responsibilities carried across borders. The campaign also pays tribute to the Africans living abroad, especially in the UK, US, and Europe, where the majority of Send App’s inbound remittances originate, who continue to play an important role in supporting families and communities back home.